Flow360.io launches AI-driven automation for trade show follow-ups

Flow360.io has introduced an AI-driven workflow designed to automate the follow-up process for trade show contacts while maintaining GDPR compliance. The tool addresses a common industry issue where businesses lose high-quality leads in the weeks following an event due to inefficient processing.

According to an analysis by B2B portal Trade Show PRO, companies typically require 10 to 14 days for post-event follow-up, yet 80 percent of B2B leads receive no follow-up at all. The Flow360.io system allows employees to record conversation details via digital forms at exhibition stands. These details are then processed through an AI-Node, which uses language models to generate personalized follow-up email drafts based on the captured context and publicly available company information.

Christina Bienek, co-founder of Flow360.io, noted that the failure to convert conversations into processes is often a matter of lacking the necessary steps between the initial discussion and the formal follow-up, rather than a lack of sales discipline. The platform ensures all data processing remains within the European data space.