Flyby targets regional expansion in fitness software market by 2030

Flyby, a management software provider for fitness, wellness, and leisure facilities, has announced its strategic growth roadmap for 2030. Developed from Senkron Tech’s 30 years of experience, the software is currently utilized in over 600 facilities across more than 25 countries.

The company aims to strengthen its presence across Europe, the Middle East, and Central Asia to become a dominant regional player. This expansion coincides with a global growth trend in the fitness sector. According to the Health & Fitness Association’s 2025 report, global fitness memberships rose by 6% and revenues by 8% year-over-year.

In Europe, the market is also expanding, with fitness memberships reaching 75.5 million and revenues hitting 39.1 billion euros in 2025, according to EuropeActive and Deloitte. As the industry evolves, demand is increasing for integrated software infrastructures that can manage memberships, sales, reservations, CRM, and payments across multiple locations and touchpoints.