Fo Guang University hosts workshop to boost Yilan agricultural branding

Fo Guang University organized a workshop on October 21 to assist organic small-scale farmers from the Yilan Shennong Market in enhancing their product value and market competitiveness. The initiative, part of a Ministry of Economic Affairs project, focused on transforming the local food industry's value chain and distribution channels.

Led by project co-host Gao Yi-hsuan, the workshop utilized design thinking to help farmers transition from production-oriented models to brand-oriented management. Professional consultant Chen Hsin-yu from Essence Design Consulting guided participants through discussions on brand positioning, packaging, and market communication to better translate local culture and quality into recognizable brand identities.

The event, held at the Yilan Shingaku Hotel, also aimed to bridge the gap between local agriculture and the hospitality industry. By involving hotel management, the program explored opportunities for integrating local agricultural products into hotel services and regional gift markets, fostering a sustainable local industry value chain.