Foire du Valais celebrates cinema at 66th edition

The 66th edition of the Foire du Valais is scheduled to take place from October 2 to October 11, 2026, at Martigny Expo. This edition marks the first since the fair was officially recognized as part of the intangible cultural heritage of the Canton of Valais.

The theme for this year is cinema, which will be integrated into the graphic design and various program highlights. A major feature is the ‘Bollywood, l’Inde fait son cinéma’ exhibition, covering 900 square meters. This area includes a cultural exhibition and an experience village featuring Bollywood music, dance, gastronomy, and traditional crafts.

With over 400 exhibitors, the event serves as a significant commercial platform for western Switzerland, combining trade with cultural programs, conferences, and film-related activities.