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Folkart achieves high brand recognition in Izmir
A brand perception research conducted by Color Research & Consultancy in Izmir has revealed strong market positioning for Folkart. The study shows the company achieved a 96.3% brand awareness rate, significantly outpacing its closest competitor, which stood at 26.7%.
In terms of consumer trust, 95.9% of participants identified Folkart as a trusted brand, creating a 70.1-point gap over its nearest rival. Additionally, 94.1% of respondents indicated they would prefer the brand, and 95.6% believe the company contributes positively to the city of Izmir.
Mesut Sancak, Chairman of the Board of Folkart, stated that these results reflect the brand value built over many years through quality and customer experience. He attributed the success to the collective effort of the company's staff across design, construction, and sales.
Entities
Color Research & Consultancy · Folkart · Mesut Sancak · İzmir