Fondazione Fiera Milano launches My Fair Plus digital platform

Fondazione Fiera Milano has launched ‘My Fair Plus – Beyond the Exhibition’, a new digital platform designed to connect trade fair participants with the local culture and territory of Milan and the surrounding region.

The platform aims to enrich the stay of visitors and exhibitors by providing information on cultural opportunities, event calendars, and train travel directions. Giovanni Bozzetti, president of Fondazione Fiera Milano, noted that while over 4.5 million people visit Fiera Milano exhibitions annually, the platform seeks to leverage a potential global audience of 15 million to increase visibility for local cultural, tourist, and food excellence.

Italian Tourism Minister Gianmarco Mazzi and Lombardy Regional Culture Councilor Francesca Caruso both supported the initiative, highlighting its potential to transform business trips into opportunities for regional discovery and to drive visitors toward local museums, theaters, and art sites.