Food brands launch new snack campaigns in Italy

Food brands Il GranTurchese and Pan di Stelle have launched new marketing campaigns in Italy focused on the back-to-school snack market.

Il GranTurchese is introducing its “Merendaaa” product through a campaign designed by St. John’s. The brand is utilizing 3D video technology on urban screens in Milan and Rome between September 4 and September 17. Locations for these 3D displays include Corso Vittorio Emanuele II and the Navigli area in Milan, as well as Piazza della Repubblica and Piazza Mazzini in Rome.

Pan di Stelle, a brand under the Barilla group, has released a new multi-channel campaign starting September 6. Created by Armando Testa, the campaign features skateboarder Mattia and focuses on the brand’s “Sogna, è buonissimo” positioning. The advertisements are scheduled to run across television, digital, and social media platforms.