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International Coffee Day triggers global retail promotions and consumer trends
International Coffee Day is marked by widespread retail promotions and evolving consumer habits globally. In Mexico, OXXO is offering $1 coffee through its andatti brand for customers using personal thermoses. In Chile, convenience stores such as upa! are providing 50% discounts on small coffees and special pricing for Shell App users.
Consumer trends indicate a shift toward home preparation and a desire for new flavors. Data suggests that 70% of coffee drinkers prepare their beverages at home, with increasing interest in specialty roasts and diverse preparation methods like cold brew or 'proffee'.
In various regions, major chains are participating in National Coffee Day celebrations with free or discounted offerings, including Dunkin', Circle K, and Tim Hortons. These events highlight the beverage's role as a significant global commodity and a central cultural ritual.
Entities
Andatti · Caribou Coffee · Dunkin' · Dunkin’ · Krispy Kreme · National Coffee Association · Nestlé Baltics · OXXO · Paris Baguette · Shell · Starbucks · Tim Hortons