Food storage and consumption trends in Italy

Effective food management involves organizing refrigerators by separating raw foods from ready-to-eat items. To prevent cross-contamination, raw meat and fish should be stored on the lowest shelf in closed containers, ensuring no liquids drip onto other foods. Higher or central shelves are ideal for prepared meals and opened packages, while drawers should be reserved for fruits and vegetables. Using transparent containers and labeling opening dates can help track freshness and prevent waste.

In Italy, frozen food consumption has become a significant trend, with retail sales exceeding 642,000 tonnes in 2025, according to NielsenIQ data for the Italian Institute of Frozen Foods (IIAS). Frozen vegetables, fish, potatoes, pizzas, and ready-made meals are the most popular categories. For individuals living alone, frozen goods offer practical advantages, allowing for portion control and reducing food waste by enabling the use of only what is needed for a single meal.