Foot Locker named official footwear retailer for New York Knicks

Foot Locker has entered into a multi-year partnership with Madison Square Garden Sports Corp. to become the official athletic footwear retailer of the New York Knicks. The agreement is set to begin ahead of the 2026-27 NBA season.

Under the terms of the deal, Foot Locker will have a significant presence at all Knicks home games at Madison Square Garden. This includes a dedicated retail activation within the Knicks Team Store at Chase Square, curated retail pop-up experiences, and premium brand integration such as LED ribbon signage and on-court contests.

The partnership also extends to digital and community engagement. Foot Locker will be integrated into the Knicks’ original content series and official app, and will host a “Fan Express” mobile experience featuring curated apparel, ticket giveaways, and live podcast recordings throughout New York City.