Football broadcasting costs for the 2026/27 season in Italy and Europe

For the 2026/2027 football season, fans in Italy face a complex and costly landscape to follow domestic and European competitions. To watch both Serie A and the Champions League, annual subscriptions cost approximately 669 euros, while monthly plans can reach up to 984 euros. This price discrepancy is driven by a 9.5% increase in monthly rates and a 6% decrease in annual rates, incentivizing long-term commitments.

Because broadcasting rights are split across multiple platforms—including DAZN, Sky, and Amazon Prime Video—fans often require several subscriptions to follow specific teams. For example, supporters of clubs like Inter, Napoli, or Roma, who compete in the Champions League, face the highest costs. In contrast, following only Serie A costs significantly less, around 379 euros annually.

Compared to other European nations, Italy is relatively affordable in absolute terms. Annual costs for major leagues are estimated at 972 euros in Spain, 867 euros in the UK, and 810 euros in Germany, while France remains the most economical at 439 euros. However, when adjusted for average salaries, the cost of football subscriptions represents a significant burden on the purchasing power of Italian fans.

Consumer groups like Federconsumatori have issued warnings regarding potential service disruptions and the importance of understanding contract terms to avoid issues with billing or streaming quality.