Ford Mustang leads J. D. Power rankings as new sedan prototype emerges

The Ford Mustang has been named the most attractive vehicle in its segment for the second consecutive year according to the J. D. Power 2026 U.S.A. APEAL Study. The study, which measures consumer emotional connection to vehicles based on design, performance, and comfort, saw Ford's brand score rise by 11 points to 849, moving the company from 12th to 9th place in the rankings. Additionally, the Ford Super Duty was recognized as the most attractive model in the large utility vehicle segment.

In related development, Ford Motor Company is reportedly working on a significant expansion of the Mustang brand. A prototype for a new model, tentatively named the Ford Mustang Mach 4, has been presented to dealers in the United States. This new model is expected to feature a four-door sedan or sport coupe body style, potentially utilizing hybrid gasoline engines or V8 units to balance emissions standards with traditional performance. The vehicle is projected to enter the market around 2029, with base prices potentially starting below $40,000.