Ford Ranger competes for pickup truck leadership in Brazil and Argentina

The pickup truck market in South America shows significant competition between Ford and Toyota. In Brazil, the Ford Ranger achieved a notable milestone by surpassing the Toyota Hilux in monthly sales during July, and later reclaimed the segment leadership in September with 3,465 units, representing a 27.2% market share.

In Argentina, sales data for the period of January to August 2026 indicates that the Toyota Hilux maintains the top position with 24,171 units, followed by the Ford Ranger in third place with 16,288 units. Toyota remains the leading brand in the Argentine market overall, followed by Volkswagen and Fiat.