Former PlayStation executives recreate iconic game-sharing moment at Tokyo Game Show

Former PlayStation executives Shuhei Yoshida and Adam Boyes reunited at the Tokyo Game Show 2026 to recreate their viral 2013 instructional video regarding physical game sharing. The original video, which mocked Microsoft’s DRM policies for the Xbox One, became a landmark moment in gaming marketing.

However, the recreation highlighted a significant shift in Sony’s strategy. Unlike the original demonstration involving physical PS4 discs, the two executives held no physical media. This comes as Sony moves toward a discless future, with plans to phase out physical game discs by 2028. The reunion has drawn mixed reactions from the gaming community, with some fans noting the irony of PlayStation’s transition away from the physical media they once championed.