Formosa entrepreneurs attend brand registration workshop

Entrepreneurs, SMEs, and professionals in Formosa participated in a training session titled ‘Marcá la diferencia: del diseño al registro, cómo asegurar el valor real de tu marca’ (Make a difference: from design to registration, how to ensure the real value of your brand). The initiative, led by the Agencia de Desarrollo Empresarial (ADE), focused on the importance of protecting and registering brands as valuable business assets.

The workshop covered topics including design, intellectual property, registration processes, and strategies to strengthen brand identity. The event was attended by local economic development officials, including Subsecretary of Economic Development Horacio Cosenza, ADE President Jorge Antueno, and ADE Manager Guillermo Arévalo. Specialist Dr. Aníbal Gómez Medina provided expertise on intellectual property and business law during the session.