Formula 1 brand promotions launch in Ecuador and Peru

Major global brands are launching promotional campaigns in South America to connect consumers with Formula 1 racing.

In Ecuador, KitKat is running the ‘El Gran Break’ campaign. The initiative features immersive driving simulators to recreate the racing experience. As part of the promotion, five Ecuadorian consumers will win a trip to Brazil to attend the 2026 Formula 1 São Paulo Grand Prix.

In Peru, Heineken is hosting activities under the concept ‘Los fans tienen más amigos’. Between September 15 and November 30, customers can participate for a chance to win all-inclusive packages to attend Formula 1 races in either São Paulo or Miami. The campaign also includes prizes such as home viewing kits, electronics, and a large-scale event called ‘Lima Paddock’ held during the Las Vegas Grand Prix broadcast.