Formula 1 experiences arrive in Quito, Ecuador

Formula 1 experiences are arriving in Quito, Ecuador, through various brand activations. An official replica of the McLaren Mastercard Formula 1 Team MCL40 monoplaza will be exhibited at Scala Shopping from September 18 to 20, 2026. The event, organized by Mastercard and Banco Diners Club, features an immersive technological setup including a surround sound tunnel and audiovisual mapping with lasers.

Additionally, KitKat is hosting an immersive campaign titled ‘El Gran Break’. This initiative utilizes driving simulators to recreate the sensation of racing. As part of the promotion, five Ecuadorian consumers will win a trip to Brazil to attend the 2026 Formula 1 São Paulo Grand Prix.