Formula 1 viewership declines in first U.S. season on Apple TV

Formula 1 Apple TV viewership decline Samba TV sports broadcasting

Formula 1's first season on Apple TV in the United States has seen a decline in viewership according to data from Samba TV. The shift in broadcasting rights follows F1's move away from ESPN after the 2025 season.

Analysis shows significant drops in household reach for several major events. The Miami Grand Prix experienced a 68% decrease, while the Monaco Grand Prix fell by 66%. The Canadian Grand Prix also saw a 23% decline. Out of the nine races analyzed, eight reported declines in reach, with the Japanese Grand Prix being the only event to remain unchanged.

Alyson Sprague, Samba TV’s vice president of measurement science, suggested that viewers might be utilizing Apple TV free trials to access races without converting to paid subscribers.

Apple holds the exclusive U.S. broadcasting and streaming rights for Formula 1 through 2030. The five-year agreement is valued at approximately $750 million and includes access to F1 TV Premium for subscribers.

Entities

Alyson Sprague · Apple · ESPN · Formula 1 · Samba TV

Claims

What the coverage asserts, and how many sources carry each claim.

[● 2 SOURCES] Fans may have used Apple TV free trials to watch races but did not find enough value to remain paid subscribers. appleworld.today · www.mactech.com
[● 3 SOURCES] The Miami Grand Prix household reach decreased by 68% compared to the previous year. appleworld.today · www.iphonote.com · www.mactech.com
[○ 1 SOURCE] The Canadian Grand Prix saw a 23% decline in viewership. www.iphonote.com
[● 3 SOURCES] The Monaco Grand Prix household reach decreased by 66% compared to the previous year. appleworld.today · www.iphonote.com · www.mactech.com
[● 2 SOURCES] Eight out of nine analyzed races experienced declines in household reach, with the Japanese Grand Prix being the exception. appleworld.today · www.mactech.com
[● 2 SOURCES] Apple is the exclusive U.S. broadcast and streaming home for Formula 1 from 2026 through 2030. appleworld.today · www.mactech.com
[● 3 SOURCES] Formula 1 viewership in the U.S. has declined during its first season on Apple TV. appleworld.today · www.iphonote.com · www.mactech.com
[● 2 SOURCES] The five-year broadcasting deal is valued at approximately $750 million. appleworld.today · www.mactech.com

Sources

F1's U. S. viewership is down in its first season on Apple TV , but …. [appleworld.today]

2 months ago

Apple TV : la F1 recule dans le panel Samba TV [www.iphonote.com]

2 months ago

La F1 derrapa con Apple TV: audiencia se desploma hasta 68% en Estados Unidos [vanguardia.com.mx]

2 months ago

F1’s U. S. viewership is down in its first season on Apple TV , but …. [www.mactech.com]

2 months ago