Formula E unveils new brand identity and Jaguar TCS Racing renews TCS partnership

Formula E has unveiled a new brand identity to align with its upcoming technical evolution and the debut of the GEN4 race car. The visual refresh features an angular logomark designed for digital platforms, including streaming, social media, and gaming, aiming to position the all-electric championship at the intersection of professional motorsport and contemporary culture.

In conjunction with these developments, Tata Consultancy Services (TCS) has renewed its multi-year title partnership with Jaguar TCS Racing. Following the team's capture of the 2025/26 Teams’ World Championship, TCS will expand its role to become the team's Official AI Partner. This enhanced collaboration will focus on utilizing artificial intelligence to improve racing operations, engineering efficiencies, and the development of next-generation Jaguar electric vehicles as the series enters the GEN4 era.