Fortress Creative Studio launches agency to connect brands with gaming fans

Fortress Creative Studio, the new agency of Australian games‑culture company Fortress, launched on July 30 2026. The agency aims to help brands, publishers and rights holders win new fans by leveraging the country’s 82 percent gaming audience, which now exceeds traditional pastimes such as the AFL.

Founded in 2018, Fortress operates flagship venues in Melbourne and Sydney and says the timing is right to expand into a culture‑first strategic offering. Co‑Founder and CEO Jon Satterley said, “When we founded Fortress … the timing couldn’t be better for us to launch our games‑culture‑led agency.” Chief Commercial Officer Gavin McDonough added, “Games provide active entertainment, and a thriving community where audiences can create, socialise, discover and connect… this is an entire platform shift, and it’s already happened.”

The studio already draws on audience intelligence to deliver games‑led campaigns, content and experiences for major brands, sporting codes and Australian publishers, positioning gaming as a mainstream channel for brand engagement.