Fox Sports expands 2026 FIFA World Cup broadcast team with former USMNT coach and soccer stars

Fox Sports is bolstering its coverage of the 2026 FIFA World Cup, which will be co‑hosted by the United States, Canada and Mexico, by adding former U.S. Men’s National Team head coach Bob Bradley and a roster of ex‑USMNT players including Maurice Edu, Walker Zimmerman, Sacha Kljestan, Brad Guzan and Jay DeMerit. The network also tapped international personalities such as former England striker Peter Crouch, goalkeeper Kasper Schmeichel, presenter Alex Scott, midfielder Melissa Ortiz and forward Kaylyn Kyle to provide a diverse range of analysis and insight. Executives say the tournament is expected to draw record‑breaking audiences across North America and will be the most ambitious digital sports production in Fox’s history.

At the same time, FIFA is advancing its digital collectibles platform, FIFA Collect, by moving it to the Avalanche blockchain. The platform will release NFT packs priced between $49 and $999 ahead of the tournament, while fan‑token services like Chiliz’s Socios are expected to see heightened activity. Unofficial meme tokens and other speculative crypto projects are also emerging around the event, though they lack official licensing.