Fox’s Burton’s Companies launches Pumpkin Spice biscuits

Fox’s Burton’s Companies (FBC) has launched its Pumpkin Spice Indulgent Creams, marking the first time a branded biscuit has utilized the seasonal flavor. The product features a chocolate-coated shortbread biscuit with a cream center flavored with cinnamon and ginger.

Scheduled for release on 31 August, the biscuits will be available at retailers including Tesco, Asda, B&M, Heron, and Ocado. The recommended retail price is £3 for a 122g pack. The product is intended to remain on shelves until December 2026, alongside the company’s Matcha variant.

Jo Harwood, chief sales and trade marketing officer at FBC, stated that the company aims to drive incremental spend and attract new shoppers by bringing trending seasonal flavors to the biscuit aisle. The move follows previous flavor launches, such as Dubai Style and Matcha, which the company notes have contributed to significant brand growth.