Foxtale awards OOH mandate to a simple agency

The advertising firm ‘a simple agency’ has secured the Out-of-Home (OOH) mandate for the skincare brand Foxtale. The partnership begins with a large-scale outdoor campaign featuring brand ambassador Shah Rukh Khan.

The initial phase of the campaign includes more than 70 billboards positioned in high-traffic consumer hubs across Mumbai, Bengaluru, and Delhi. This initiative follows Foxtale’s recent appointment of Shah Rukh Khan as its brand ambassador for its ‘Let Your Glow Through’ campaign, which emphasizes skin health at its source.

Avichal Pugalia, VP of Growth at Foxtale, stated that the association with ‘a simple agency’ is intended to help the brand build visibility and recall as it scales. Chirag Sangai, Founder of ‘a simple agency’, noted that the campaign aims to integrate advertising into the consumer experience through high-visibility formats.