Fragrance brands launch new scent collections for 2026

Acqua di Parma has introduced its ‘Virtuoso Eau de Parfum’ for the Autumn 2026 season. The fragrance utilizes a unique 30-day ‘co-maceration’ process, combining Virginia cedarwood with hazelnut to create a creamy woody scent. The product line extends to body care and home fragrance, including candles and diffusers. To celebrate the launch, the brand is hosting exhibitions in Milan and personalized wood-branding events in Taiwan.

Other notable fragrance releases for September 2026 include Jo Malone London’s ‘Sea Salt & Bergamot’ variation, which features mineral and driftwood notes, and Prada’s first floral-fruity scent in its fragrance line, centered on blackcurrant and orange blossom. South Korean niche brand SW19 has expanded its ‘5pm’ collection with rose petal scents and home diffusers, while L’Occitane has released a new almond-based nighttime skin renewal essence.