Fragrance design and the search for personal olfactory identity

The world of fragrance combines olfactory identity with distinctive visual design. Finding a personal signature scent involves exploring various notes, such as citrus, florals, woods, or sweets, and observing how a fragrance reacts with the skin over time.

Beyond the scent itself, perfume packaging has become a significant element of brand identity. High-end fashion houses often design bottles that serve as collectible objects. A notable example is the Carolina Herrera ‘Good Girl’ collection, which features a stiletto-shaped bottle. Since its launch in 2016, the silhouette has become an iconic symbol of the brand, evolving through various iterations like ‘Very Good Girl’ and ‘Good Girl Blush’ while maintaining its recognizable high-heel form.