India fragrance market projected to reach US$4.08 billion by 2030

India’s fragrance market is experiencing significant growth, driven by a shift toward personalization and premium products. Consumers are increasingly moving away from traditional retail models to embrace experiences where they can experiment with various fragrance notes—such as floral, woody, citrus, and spicy—to create custom scents that reflect their individual personalities and moods.

Market research indicates strong upward trends for the sector. Grand View Research estimated India’s perfume market at US$2.35 billion in 2024, with projections suggesting it could reach approximately US$4.08 billion by 2030, representing a compound annual growth rate of 9.6% between 2025 and 2030. Premium perfumes have been identified as the fastest-growing segment within this market.

Other analysts, including the IMARC Group, provide different estimates, valuing the market at US$1.25 billion for 2025. Key drivers for this expansion include rising disposable incomes, increased urbanization, heightened grooming awareness, the growth of e-commerce, and greater exposure to international fragrance trends.