Fragrance trends and seasonal promotions emerge for September

The fragrance market in September is seeing a focus on seasonal transitions and specific scent profiles. Similar Parfum has announced two discount campaigns for its line of equivalent perfumes. The first, titled “Vuelta a la rutina,” offers a 15% discount on September 7, 8, and 9. A second campaign, “Otoño,” will provide the same 15% discount on September 28, 29, and 30, catering to the shift from light summer scents to more intense, woody, or spicy fragrances.

Additionally, there is a growing interest in Arabian perfumes due to their high intensity and longevity. Notable options for the month include Yara by Lattafa, a gourmand scent featuring orchid, heliotrope, and vanilla, and Edge Intense by Swiss Arabian, which offers a floral profile with notes of apple, mandarin, and rose.