Fragrance trends focus on heat resistance and scent longevity

The fragrance market is seeing a focus on scents tailored for specific environmental conditions and longevity. In tropical climates, consumers are seeking fragrances that balance freshness with durability. Options such as Zaad Infinity Eau de Parfum, which utilizes bergamot and patchouli, and Clash Desodorante Colônia, featuring lavender and rosemary, are noted for their ability to withstand heat.

Additionally, there is a growing interest in Arabic perfumery, exemplified by Lattafa’s Mayar Natural Intense, which uses tropical notes like melon and coconut water. For those seeking high intensity and long-lasting presence, amber and woody notes—including sandalwood, patchouli, and oud—are preferred. Featured long-lasting options include Floratta Red Passion by O Boticário, 007 Idée Fixe by Lenvie, Figo Confit by Granado, Désir Parisien 750 by O. U. i, and Sandal Affair by Felisa.