Fragrance trends focus on skin hydration and comfort scents

Recent trends in the fragrance industry emphasize skin preparation and scents that evoke comfort. Experts suggest that hydrating the skin with a neutral, unscented moisturizer or using specialized perfume primers containing ingredients like glycerin and hyaluronic acid can significantly increase the longevity of a scent. Additionally, it is recommended to avoid rubbing wrists after application, as letting the perfume dry naturally is more effective.

There is also a growing consumer preference for scents that mimic the feeling of soft textures, such as cashmere or clean linen. Bella Hadid’s brand, Orebella, has capitalized on this trend with its Cashmere Milk fragrance, designed to sit close to the skin rather than projecting intensely. The brand has reported double-digit annual sales growth and is available at over 2,000 retail locations globally.