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[CULTURE] · Germany · 10 sources

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Franca Lehfeldt criticizes gender roles and momfluencers

Journalist and entrepreneur Franca Lehfeldt has released a non-fiction book addressing outdated gender roles and the influence of “momfluencers” on social media. The author expressed frustration following public criticism regarding her decision to return to work just four weeks after giving birth to her daughter.

Lehfeldt criticizes the digital portrayal of motherhood as a state of “natural, intuitive devotion,” arguing that such content places undue pressure on other women. She also noted that she finds the opposite extreme—constant complaints about motherhood—equally problematic. Lehfeldt advocates for viewing childcare primarily as a matter of organization and the equitable division of labor between partners.

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Christian Lindner · Franca Lehfeldt · Stern

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