Franțuzisme launches premium dessert brand in Romania

Franțuzisme, a premium artisanal dessert brand, has launched in Romania following a EUR 66,000 investment. The funding, provided through the Bucharest-Ilfov Regional Programme 2021–2027, supported the establishment of a pastry workshop, the purchase of professional equipment, and brand development.

Founded by Cătălina Clément, the social enterprise focuses on handcrafted desserts produced in small batches at its laboratory in Tunari. The brand’s concept was inspired by Clément’s training in contemporary dessert artistry under internationally acclaimed pastry chef Cédric Grolet. The brand aims to emphasize taste, texture, and aesthetics, utilizing French pastry techniques to create an experiential product.