Frasers Group extends Hugo Boss takeover offer to August 13

British retail conglomerate Frasers Group announced it will keep its public takeover offer for German fashion house Hugo Boss open until 13 August, extending the previous deadline of 27 July. The European Commission cleared the bid on 27 July, making the offer unconditional. Frasers has raised its stake in Hugo Boss to 37.58 % but remains below the 90 % threshold needed for a full acquisition. The offer values each Hugo Boss share at €38, a price the target’s board and many shareholders consider insufficient.

Hugo Boss reported a 9 % decline in second‑quarter 2026 sales to €905 million, with earnings before interest and tax falling 28 % to €59 million. CEO Daniel Grieder said the results reflect the company’s “quantity over quality” strategy and a challenging external environment, but noted improvements in gross margin and cash flow. The financial performance comes as Frasers seeks to persuade remaining shareholders to accept the bid, while Hugo Boss continues to resist, arguing the offer undervalues the firm.