Fred Dixon to lead NYC Tourism + Conventions

Fred Dixon has been appointed President and CEO of NYC Tourism + Conventions, effective December 1, 2026. Dixon will return to the organization he previously led from 2014 to 2024, following a tenure as President and CEO of Brand USA.

Dixon is scheduled to step down from his role at Brand USA on November 13, 2026. Brand USA’s Board Chairman, Todd Davidson, noted that the organization enters this transition from a position of strength and is developing a search plan for Dixon’s successor.

In his new role, Dixon will focus on promoting New York City as a premier destination for leisure travel, meetings, and conventions, while strengthening partnerships within the city's tourism ecosystem. His return comes as New York City seeks to maintain its competitive edge in the international visitor market.

Separately, Brand USA has launched a rebuilt corporate website designed to provide partners, media, and stakeholders with easier access to economic impact data, industry resources, and partner program information.