Freebird and Supersolid Showcase Indie Creative Agency Evolution

Campaign Brief’s "The New Wave" series profiles emerging independent creative agencies. In a July 2026 interview, Freebird, an independent design studio based in Poland, explains how it left network agencies to assemble diverse, agile teams that can address modern business challenges. The studio highlights its streamlined processes, reduced hierarchy, and use of AI tools to accelerate concept development.

The series also features Supersolid, a second‑wave independent agency founded in 2022 and relocating to a new office in Surry Hills, Sydney. Co‑founder Alex discusses the flexibility afforded by a post‑COVID, low‑overhead model, the agency’s ability to reinvent client collaboration, and its own AI‑driven approaches. Both firms emphasize that independent agencies can compete with traditional network agencies by offering faster, more innovative solutions.