FREELANDER selects UAE as first international market

British premium intelligent all-terrain brand FREELANDER has selected the United Arab Emirates as its first international market. The company has appointed Al Tayer Motors and Premier Motors as its authorized distributors to facilitate its expansion into the Middle East.

Al Tayer Motors will serve as the distributor for Dubai and the Northern Emirates, while Premier Motors will represent the brand in Abu Dhabi. The partnership includes the securing of three flagship showrooms across Dubai and Abu Dhabi. A global brand launch is scheduled to take place in Abu Dhabi on September 29, which will include the introduction of the FREELANDER 8.