Freitag and Inflr expand creative and adtech services

Creative directors Bruno Deos and Felipe Teixeira have launched Freitag, a production company focused on integrating artificial intelligence with creative direction. The firm aims to help brands and agencies implement generative tools while maintaining visual consistency and brand identity. Freitag has already completed projects for various clients, including Hering, Eudora, BTG Pactual, XP Investimentos, and Forbes Brasil.

In a separate move within the creator economy, adtech company Inflr is expanding internationally by opening an office in Miami, USA. Led by CEO and co-founder Thiago Cavalcante, the company appointed Priscila Jaffé to head US business development. Inflr aims to achieve annual revenue between US$ 1 million and US$ 5 million in its first year, with long-term goals of reaching US$ 50 million.