French beauty aesthetics drive interest in dewy makeup and skincare

The French beauty aesthetic, characterized by dewy skin and an effortless appearance, continues to influence makeup and skincare trends. Brands like ILIA focus on a skin-first approach, using products such as the Limitless Lash Mascara to enhance natural features with buildable pigments and skincare ingredients.

Similarly, French pharmacy staples like Embryolisse offer multi-tasking skincare solutions. Their Lait-Crème Concentré serves multiple functions, including acting as a moisturizer and a makeup primer, designed to provide hydration and a soft base for long-lasting makeup application.