French beauty brands highlight natural ingredients in new product launches

French beauty brands are emphasizing natural origins and specialized formulations in their latest product offerings.

Embryolisse, a French family laboratory founded in 1950, has released the ‘Artist Secrets’ Beauty Trio. This collection includes the Eclat du Regard radiant eye stick, featuring 99% natural-origin ingredients, and the Lait-Crème Concentré, a multi-use moisturizer and makeup primer. The company focuses on hydration, nutrition, and protection using natural-origin active ingredients.

Maison EviDenS de Beauté has introduced La Brume Essentielle de La Foux, a cosmetic product centered on natural spring water from the hills near Saint-Paul-de-Vence. The formulation utilizes the low mineralization and neutral pH of the La Foux water alongside a triple collagen structure. This approach uses macro, intermediate, and micro-collagen molecules to address water evaporation, epidermal retention, and skin restructuring.