French beauty market shifts toward health and AI integration

The French beauty market is undergoing significant shifts driven by artificial intelligence and a growing convergence between beauty and health. According to the Beauty Pulse 2026 report by Spate, growth rates vary widely across product categories.

Fragrances and sun protection are leading market growth, with consumers prioritizing preventive skin health and new olfactory profiles. In contrast, facial skincare shows moderate growth through personalization, while makeup and hair care are experiencing stabilization or slower growth as consumers shift focus from immediate visual effects to long-term skin wellness.

Artificial intelligence is also playing a direct role in consumer decision-making. Data indicates that 36% of French consumers use an AI assistant for beauty purchases, with 57% of those users stating that AI recommendations influence their final buying decisions.