French Equestrian Federation launches national club and corporate campaign

The French Equestrian Federation (FFE) has launched a national campaign titled ‘Mon Club’ to modernize the image of its 6,000 local clubs and pony clubs. Aiming to promote equestrianism as an accessible and community-focused activity, the campaign targets families and adults through digital platforms, including Meta, YouTube, and Disney+.

In addition to leisure-focused marketing, the FFE is expanding into the professional sector. As part of the ‘Journées du cheval’ in September, the federation is promoting equestrian centers as venues for corporate seminars, team building, and after-work events. This strategic shift responds to a growing demand for nature-based wellness and collective experiences in the workplace, supported by research indicating that 83% of French people view equestrianism as a source of well-being.