French Institute launches French Pulse program in Serbia

The French Institute in Serbia has launched ‘French Pulse’, a new program designed to explore the intersection of artificial intelligence, technology, digital creativity, and contemporary art. Officially inaugurated at the mts Dvorana in Belgrade, the initiative will run until December 10.

The program is structured into three main components: Creative Pulse, Digital Art Week, and French VR Week. It aims to bring together artists, designers, researchers, and experts from both France and Serbia to foster dialogue and exchange ideas regarding how technology influences creation and social interaction.

During the launch, French Ambassador to Serbia Florence Ferrari emphasized that the program is not merely about technology for its own sake, but about understanding how it changes the way people create, view the world, and live together. The initiative is supported by various partners, including Telekom Srbija, the European Union Delegation, and the AI Association of Serbia.