French pharmacies attract international tourists via social media trends

International tourists are increasingly drawn to French pharmacies and parapharmacies, driven by a social media trend and the high quality of dermocosmetic products. Many travelers, particularly from the United States, report significant savings and a superior selection compared to their home countries.

This phenomenon has become a notable economic driver. In Paris, some pharmacies have adapted to the influx of international customers by employing staff specifically trained to be bilingual in English or Korean. The trend is fueled by 'haul' videos on platforms like TikTok and Instagram, which showcase large purchases of French skincare and beauty products.