French streaming platforms TF1+ and Streamlike announce major updates

French streaming services are implementing new branding and technological updates. TF1+ has introduced a new brand identity with the slogan ‘Le streaming qui fait du bien’ (Streaming that feels good). Developed with the agency Artefact 3000, the campaign aims to position the platform as a source of entertainment that transforms daily stresses into enjoyable viewing experiences. The platform currently reaches over 42 million monthly users in France, offering more than 40,000 hours of free content, including series, films, and news.

Separately, the French enterprise video platform Streamlike has launched its version 6 (V6). This major update focuses on integrating artificial intelligence, digital sobriety, and accessibility. The new version utilizes AI-assisted coding to accelerate development and features optimized encoding to reduce energy consumption. Streamlike’s V6 aims to meet modern organizational requirements for data sovereignty and eco-design, including a 74% reduction in scripts loaded by the video player to improve efficiency.