French VR Week brings virtual reality art to Serbia

French VR Week, an initiative organized by the French Institute in Serbia and the European House, is taking place from November 9 to 25 in Belgrade, Niš, and Novi Pazar. The program features interactive virtual reality experiences and 360-degree films, ranging from contemporary French art projects to content inspired by European cultural heritage, including animated programs for children.

The event is part of the French Pulse initiative, which aims to foster dialogue between modern creativity and new technologies. Radim Dvoržak, head of media, communication, and information at the Delegation of the European Union in Serbia, noted that immersive technologies allow for the discovery of new artistic languages and create spaces for dialogue between different countries and generations.

Organizers include the Faculty of Media and Communications, Film XR, and VR IN. The program serves as a platform to connect local creators and students with the international scene through virtual reality as a medium for storytelling and artistic expression.