French wine industry expands international reach through tourism and trade shows

France is seeing significant growth in its wine-related professional events and tourism. The Destination Vignobles event held in Cognac and the Nouvelle-Aquitaine region recently achieved record participation, featuring 170 French exhibitors and 161 international buyers from 43 countries. Organized by Atout France, the event facilitated nearly 5,000 business meetings to promote vineyard-linked travel and regional drink traditions.

Looking ahead, the VINITECH-SIFEL trade show is scheduled for December 2026 in Bordeaux. This large-scale event aims to connect the global wine, fruit, and vegetable sectors, hosting approximately 700 exhibitors and 40,000 professionals. The exhibition will focus on innovation in cultivation, winery equipment, packaging, and marketing, supplemented by technical tours of local wine estates.