Friedrich-August-Hütte sees surge in tourists due to viral pastry

The Friedrich-August-Hütte, a mountain hut located in the Dolomites between Col Rodella and Sellajoch, has experienced a massive surge in visitors due to social media popularity. Tourists have been seen queuing for up to an hour to purchase a fried pastry, known as a Krapfen, which costs approximately four euros.

Videos of the pastry set against the Dolomite landscape have reached millions on platforms such as Instagram and TikTok, creating a cycle where visitors travel to the location to document and post their own content. This phenomenon highlights the growing influence of social media in determining tourist destinations and travel experiences.