Frosty and CDL Fortaleza announce expansion and retail campaigns

The Frosty group has announced new product launches and an expansion strategy targeting the Northeast region of Brazil. The company introduced two new self-service ice cream flavors, Speculoos and Leitinho com Trufa de Pistache, to align with gastronomic trends. Currently operating 140 units, Frosty aims to open 12 additional stores by the end of the year, with a focus on growth in Ceará, Rio Grande do Norte, and Piauí.

In Fortaleza, the Chamber of Shopkeepers (CDL Fortaleza) has scheduled the 17th edition of the ‘Fortaleza Liquida’ campaign to run from August 28 to September 6, 2026. The initiative aims to boost retail sales in the capital and metropolitan area through various prizes, including a Toyota Yaris Cross XR, a truck of prizes, and 100 daily shopping vouchers. The campaign is sponsored by Cielo, which will offer customers triple the number of entries for purchases made using their payment terminals.