FROWZ LOCKED AND FADED rebrands Koenji barber shop

The Koenji-based men's salon THE FADERZ BARBER SHOP has announced a brand renewal, changing its name to FROWZ LOCKED AND FADED. The rebranding aims to fuse classic barbering with street culture, fashion, and music.

As part of this evolution, KENTA, a stylist known for his expertise in black hair techniques developed in Canada, will join the salon. He will work alongside YL, who brings experience in barber culture and techniques acquired in New York. Together, they aim to provide a wide range of styles, including precision fades, perms, and coloring, tailored to individual bone structures and lifestyles.