Fruit Attraction 2026 to focus on plant biotechnology and innovation

The Fruit Attraction 2026 event will feature the Biotech Attraction congress, organized by BIOVEGEN and Fruit Attraction under the theme “New horizons in plant innovation.” Scheduled for October 7 at IFEMA MADRID, the congress will focus on how plant biotechnology and digital tools, such as artificial intelligence and omics data management, are transforming the agrifood sector to improve competitiveness and sustainability.

During the event, Timac Agro will launch INVOC, a new range of biotechnological products designed to combat plant stress. This technology utilizes volatile compounds derived from microorganisms through a patented process, targeting the soil-plant-root system. The company will also sponsor the Fruit Forum and the Biofruit Congress, highlighting its INNOVABIO range for organic farming.