Frutas y Verduras Eladio marks 20th anniversary with expansion plans

Frutas y Verduras Eladio (FYVE) celebrated its 20th anniversary at a milestone event in Marbella, outlining a strategic transformation to modernize its structure and expand its national presence. The company, a leading supplier of fruits, vegetables, and gourmet products for the hospitality and high-end gastronomy sectors, plans to expand its operations into Madrid.

Founded by Eladio Rueda, the company has evolved from a local family business in the Guadalhorce Valley into a major force in the HORECA channel across the Costa del Sol. In 2024, the firm reported a turnover of €30.73 million, representing an 8.63% increase from the previous year. The company manages over 1,100 product references and conducts more than 160,000 deliveries annually, employing up to 180 staff during peak seasons.

To prepare for this next phase of growth, the company has undergone independent audits and a renewal of its management team to professionalize its organizational structure while maintaining its focus on quality and personalized service.